The 5th Mashhad International Exhibition of Tourism,
Cultural Heritage and Related Industries was held in a hall of 1,100 square
meters in Mashhad. `Payam Gardeshgar’ Bulletin correspondent says 230 foreign
companies from 19 countries and 123 Iranian companies were present in the
Exhibition.
The Arya Hotels Group, as a fledgling but professional
group active in tourism, had had strong presence in the field of information
dissemination in related field at the 5th Mashhad International
Exhibition of Tourism, Cultural Heritage and Related Industries.
The Arya Hotels Group has put the best private hotels
in four corners of Iran under its umbrella, launching orchestrated publicity in
tourism. It was the reason it participated in the Exhibition.
Holy city of Mashhad annually hosts more than 15 million guests
and passengers, 90 percent of whom making their holidays there during Norouz and
summer vacations. Shahrivar, the last summer month, is the busiest time of the
year for Mashhad to accept a large number of visitors. That’s the reason the
International Exhibition of Tourism, Cultural Heritage and Related Industries is
held there in that month. Tens of thousand passengers and foreign tourists,
most of them from Arab states, come to the city in summer annually.
The Folklore Music and Religious Arts Festival that coincided the
5th Mashhad International Exhibition of Tourism, Cultural Heritage
and Related Industries and the traditional meals, served on the sidelines, as
well as variety and number of pavilions, active in the area, added to the beauty
of the exposition.
Tourism is the best channel for dialogue among civilizations and
nations. Meanwhile, publicity too has had astonishing impact on individuals,
leading them to a new life. Today, one should be professional enough in the
professional world. Any success in introduction of the cultural and tourism
values of the country would be possible through sound understanding of
professional propaganda. It can serve as a sharp sword for promotion of the
cultural objectives on the global level. The Exhibition provided a suitable
opportunity for owners of different professions and jobs, especially directors
of the tourist centers and services, and producers and industrialists from
different countries to take part in a meeting to showcase their potential and
present to the world people the their and their nation’s power and beauty.
At the end, the board of jury and the executive headquarters of
the Tandis Exhibition offered a certificate of merit to the pavilion of the Arya Hotels
Group.
